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Element Presents The Northern Wheels Tour

To celebrate the launch of the second capsule collection with Element Advocate and illustrator Chad Eaton aka TIMBER!, Element presents "The Northern Wheels Tour": A bike tour from Paris to Belgium - following the collection's inspiration and Element's motto “Keep discovering” - while traveling across countries on a bike.

The passionate cyclist Chad Eaton took the challenge and rode the tour from Paris to Belgium through the famous bicycle road race “Paris – Roubaix" on his specially manufactured bike by legendary Alex Singer Bicycle Shop Paris.

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