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Element x Timber! Spring 2015 Capsule Collection

A bicycle inspired capsule collection in collaboration with Element advocate TIMBER!

Element is proud to introduce the Element x TIMBER! Collection, inspired by recreational biking: The second capsule collection with Element advocate, Chad Eaton aka TIMBER!, this collection presents a combination of lifestyle classics with vintage bike inspiration and a touch of modern functionality.

The collection was created around the idea and under Element's motto “Keep discovering” - while traveling across countries on a bike. It is a lifestyle collection that includes technical and functional features for biking like reflective labels and trims. Highlights are for instance the “Tourer”, a cone mills selvedge mechanical flex denim, made in USA, with reflective print at the cuff.

Also, the denim jacket “Porteur” provides some special features that combine a lifestyle product with functionality for bicycling. Reflective details make sure to be seen at night while biking and it also features a longer back fit and shoulder gussets which provide more comfort.

Another key item and one of the more functional products is the shell jacket “ Randonneur”, a 2.5 layer shell jacket, waterproof with great breathability, reflective 3M trims, and compactable into its own custom pouch.

Since Element advocate TIMBER! is also a passionate bicyclist, it was just a matter of time Element came up with a special capsule collection around the bicycle theme. Besides the lifestyle products and appropriate accessories, this line also includes a number of TIMBER! advocate tees made of organic cotton, all featuring his artworks, which are all inspired by bicycling of course.



Element Presents The Northern Wheels Tour

To celebrate the launch of the second capsule collection with Element Advocate and illustrator artist Chad Eaton aka TIMBER!, Element presents The Northern Wheels Tour: A bike tour from Paris to Belgium - following the collections inspiration and Element's motto “Keep discovering” - while traveling across countries on a bike. The passionate cyclist Chad Eaton will take the challenge and ride the tour from Paris to Belgium through the famous bicycle road race “Paris – Roubaix" on his specially manufactured bike by legendary Alex Singer Bicycle Shop Paris.

Starting The Northern Wheels Tour in Paris on March 13, Element`s motto says it all: “Keep discovering” - while stopping at famous places, capture the breathtaking landscape, meeting Element skate team riders on the way and check out local skate parks. The Northern Wheels Tour will be followed and documented on Element Europe Instagram with exclusive behind the scenes pics and videos from tour:

Follow @elementeurope to be part of the tour.

#NorthernWheelsTour

#ElementxTimber

To kick off The Northern Wheels Tour there will be a launch party to celebrate the Element x TIMBER! capsule collection in Paris March 12, followed by 2 further events in Leuven (Belgium) and a tour recap celebration in London. Meet Chad Eaton aka TIMBER! and celebrate with us the launch of our Element x TIMBER! collection:

PARIS – Lockwood Bar -March 12, starting 8pm

LEUVEN/BELGIUM – Twits Skate Shop – March 19, 5pm - 9pm

LONDON – Element Store Covent Garden – March 26, 5pm - 9pm



#NorthernWheelsTour


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